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The intense buzz that sent microblogging towards the top of the Hype Cycle is corroborated by Google Search data.Ī few technologies transcend the hype to transform entire industries. Today, we don’t think twice about posting a tweet or updating our status on Facebook, but a decade ago, the act of posting a short public message was major shift in the way people used technology to communicate with one another. One example of this phenomenon at work is the adoption of microblogging. Meanwhile, venture capital flows into the companies racing to bring the tech to market, valuations swell, marketing departments generate excitement, and the expectations of the general public begin to grow as well. Reaching the PeakĪs the media searches for the next big thing, certain technologies tend to dominate the headlines.
![gartner hype cycle 2012 gartner hype cycle 2012](https://www.visualcapitalist.com/wp-content/uploads/2019/04/hype-cycle-prev-1000x600.png)
![gartner hype cycle 2012 gartner hype cycle 2012](https://static.flickr.com/2385/3809587068_5611c41d1a.jpg)
Today’s graphic is a retrospective look at which trends scaled the summit of the Hype Cycle each year since 2000. Gartner’s Hype Cycle charts the roller coaster ride of emerging tech, from the first stirrings of public awareness to the point of wider adoption and economic viability. Other promising technologies have their moment in the sun, only to fade into obscurity. In a short amount of time, technological innovations such as wireless internet and social networking have become a ubiquitous part of our everyday lives, quietly transforming the way we live, work, and communicate. Nothing captures our collective imagination quite like emerging technology. Visualizing Technology Hype Cycles (2000-2018)